"The Food Capitals of Instagram" - the cities where certain frequently photographed foods are hottest.
Since the data is driven by numbers, it's not a huge surprise that large global cities - London, New York, Seoul, Sydney - dominate the discussion. But there are still some intriguing findings.
Like this: apparently right now, 7.5% of all photos of pulled pork originate in...London. That's a higher percentage than come from NYC, which is a whole lot closer to the heart of BBQ country.
That doesn't completely surprise me. After all, when we were in Paris last year, McDonald's was advertising the hell out of a southern sandwich, proving that southern cuisine really had overtaken the Western world.
It's a good lesson, too, in how trends expand and what is truly global. (The answer: pizza. Pizza is truly global.)
I wish the website allowed users to drill down - I'd love to be able to explore regional stats, especially in the US. Right now, you can get a general sense of what's happening and where, but nothing specific.
But still, it's cool. Data + food always makes me happy.