Jason Wilson in The Smart Set, on being a "lifestyle" writer (in his case, a spirits writer):
When I was younger, I dreamed of becoming Ernest Hemingway. Now, I travel and drink and tell people where to travel and what to drink. Close enough, I guess, though likely closer to the paunchy, boozy, crazy late Hemingway than the younger, dashing one who ran with bulls, drove ambulances in the Great War, and wrote good novels. It’s sort of like dreaming of becoming Elvis when you’re young, and then actually becoming Elvis years later — but you’ve become the wrong one, the Elvis who performed sweaty and overweight in rhinestone jumpsuits.
Also in that article: an interesting examination of specialty liqueur marketing, how liquor trends happen, and the flavored vodka explosion. Pretty up my alley.