Wednesday, August 05, 2009

Artsy Wednesday: Grocery Store Semiotics

A long, long time ago, I was peripherally involved in some semiotic analysis of pubs in North Dublin. That project was, as you might imagine, extremely cool (and kind of funny, since it also included a video diary portion, with participants taping themselves as they got ready to go out and again when they got home from the pub. Priceless.)

Even before the pub project, though, I was interested in how retail spaces - their layouts and graphic elements - influence the way we shop. So, apparently, is Steven Heller. Writing in the NYT, Heller praises Berkshires artist Erin Piester for her hand-drawn signage that frames the produce in Guido's Market in Great Barrington, Massachusetts.

The signs are pretty, but I wonder if they're as unique as Heller thinks they are. I have a vague impression of seeing similar signage someplace around here...Atwaters, maybe?

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