I know it's been out there for a while, but I feel like I've just discovered the whole "handmade" movement/obsession. Just last week, I was directed to Etsy by three or four different - and entirely unrelated - bloggers. After the second viewing, I decided to write today's "trendy" on the current fascination with and reveration of all things handmade.
Sure, the movement is really about things that aren't edible (though I did see some "dessert candles" on Etsy. They were shaped like cupcakes and other sweet things, though I'm nearly positive they weren't for eating.) But the same core values that make handmade jewelry or bowls or blankets such a huge draw...those values are alive and well in the food world, too.
From my perspective, it's all about authenticity and proximity. And what's more foodie than both of those qualities? And I'm not just talking about the ubiquitous "local" movement and the cry for authenticity that sends pretentious foodie lawyers and I-bankers into the Basque wilderness or wherever (though those are very real examples of authenticity and proximity). I think you can see these values in a much more "real" way, too - from the current obsession with messy, sloppy food in photographs to the search for the best cupcake ever.
After all, everybody can identify with a half-eaten plate of food. And if you grew up in the US, cupcakes were a part of your childhood. Natural proximity is then a given. Plus, our own experience lends an air of authority through "authenticity" to not only the experience of buying or eating the cupcake, but also to ourselves as foodies.
It's kind of pretentious, sure, and even pretty silly. But I'm also pretty sure it's what keeps me coming back here to blog.