Wednesday, February 06, 2008

Researchy: Food Mag Demographics

Cail just sent me a link to this Snack post summarizing the audience demographics for different food publication. I love this stuff.

Surprises:
1. Saveur draws a lot of male readers. Also a lot of readers who do pretty well for themselves. But the gender draw, especially compared to the other pubs, is more surprising and interesting to me (though probably not to advertisers, who I'm sure are thinking: $153K annual HH income - YUM!).

2. I am fabulously, fantastically young.

And I could use more reminders of that.

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