Cynar, the Italian-made bitter liqueur, definitely has next-big-thing status right now.
I started reading about it, here and there, maybe a year-ish ago. Now I'm seeing it pop up on menus and in recipes with more frequency.
So here's my question: are artichokes the new cucumber? That was my original thought.
But maybe it doesn't have anything to do with the vegetable angle. Maybe it's just that bitters are so incredibly hot right now, bartenders are busy searching out every single bitter liqueur the world makes.
Then writing about it.